HGV’s have the biggest advertising space on the highway so why wouldn’t you make the most of it? Penny Lane Foods have a strong corporate identity and our task was to provide drafts of their cabs and trailers utilising the large area but still making it visually pleasing. The two colours from their identity compliment each other and clearly show that you don’t always need full colour images or lots of detail and colours, keeping it simple can work just as well.

Fothergill House, Colley Lane Industrial Estate, Bridgwater, Somerset TA6 5JJ. Telephone: 01278 444908